I had the privilege of attending a workshop Sam Smith presented at the Angel Capital Summit 2010 in Denver and came away extremely impressed with his effective marketing strategy. Sam focused on the alignment of overall business strategy to drive marketing instead of tactical implementations. The overarching brand message is the anchor of all marketing implementations. In addition to the marketing strategy, Sam shared 10 tactical tools any business can put into use. Sam encouraged the attendees not to buy what is good for the vendor. He shared with us an illustration of a successful client who selects the right tool for the right purpose to achieve the ultimate business goal.