My colleague (and former roommate) Greg Stene is ramping up a new initiative. Greg has always been insanely bright and creative, but in framing his new business he’s asserting the importance of creativity in a way that I think doesn’t occur to most business people.

They’re still in the process of pulling the launch together, but here’s the first punch:

…the truth of being creative is deadly serious if you’re in business, government or the arts.

We’ve got to do more with less. And we’ve got to gain a competitive edge.

Creativity51 teaches organizations how to think more creatively, to gain that edge.

See that? Creativity = Resourcefulness. Budgets are tight, and conventional methods may lack efficiency and effectiveness. Continue reading →