Your Life May Belong to You, But Your Brand Belongs to the Public

In case you missed it, Eldrick Tont Woods, the world’s greatest golfer, has been up against some pressing PR issues of late. Pretty much nobody is arguing that he’s handled it well. Begin with the official record. While it’s not yet 100% clear what touched off the fateful events of November 27, 2009, there is the lingering suspicion that wife Elin was trying to neuter him with a long iron.

But think about the story we’re being sold: The National Enquirer pubs a story saying Tiger is stepping out on his wife. A couple nights later, at two or three in the morning, Tiger decides to leave the house for no apparent reason. While trying to back out of the driveway – stone sober, the reports insist – he manages to wrap the Escalade around a tree. With me so far? Good. Then his wife comes out and tries to “rescue” him by bashing out the windows with a club.

If none of this smells a tad overripe to you, call me. I’m working a sweet real estate deal – waterfront property in south-central Florida, as it turns out – and am looking for partners. Continue reading →