Our consumer landscape is dotted by brands that invite us to immerse ourselves in the tastes, sights, sounds, smells and cultures of particular locations, which I suppose are deemed romantic or in some way aspirational. Like the exotic Australian adventure of Outback Steakhouse. A big favorite here in Colorado, of course, is Old Chicago. And a slew of Texas-themed restaurants, like Lone Star, suggests that consumers associate that state with an authentic steak experience.

As you probably know, though, Old Chicago isn’t from Chicago. Continue reading →