Bad Business 201: answer the phone

A few months ago I was in job-hunt mode, and during that period I had chats with a number of companies around Denver (mostly PR and Marketing agencies). In August I accepted a new position on the client side, running a wide range of marketing and PR stuff for a locally based financial services firm.

One of my very top priorities (along with assisting the VP of Marketing with a full-blown rebranding and heading up a complete redevelopment of the corporate Web site) was leading the search for a PR agency. I’d talked to most of the shops in town while doing my job search, so I had a decent idea what was out there, and a couple of the places I had talked with struck me as strong possibilities for my new company. So I put them on my big list and then called them to see if they were interested. Continue reading