Imagine. It’s 6:28 am. You slowly rise through the many-layered fog of sleep, edging toward wakening, toward daylight, your body’s clock instinctively anticipating the impending blare of the alarm. As consciousness fans away the haze, realization hits like a drum of icewater and you bolt up in bed screaming. It wasn’t a dream. Oh, gods…

You really are the head of branding and PR for a major pet food company.

42 cat food brands and 53 dog food brands are under recall. It’s bad enough if you’re a bargain or store brand, but it’s positively hell if you’re riding herd on one of the industry’s premium brands – Eukanuba, Nutro, etc.

These last few days, your world has been engulfed by The Suck. Continue reading →