Black Dog’ reader (and former student extraordinaire) Jeffrey Folck sends this item along:
I thought you might enjoy this… especially the first line about how Clinton is leading the way in innovative use of the media…
[sigh]
And still, her utilization of mobile is a joke. Mailing a DVD out is fine, but it’s hardly revolutionary. It’s called direct media marketing (like direct mail, only you send CD-ROMs or DVDs) and it’s been around for several years now. Continue reading
Every time a new medium catches our attention we have to endure this awkward period where people who have decision-making and spending authority but no understanding of the medium at all treat it like it’s the old media they’re used to. Old assumptions, old practices … failure. It’s like in 1996 when ad agencies discovered the Internet. “I know, let’s digitize our print ads and use those!” Remember how much fun that was on a 9600 baud modem?
Now it’s 1996 for mobility, and nobody is not getting it quite as dramatically as the political sector. Continue reading
A couple days ago I had some comments on Obama, Clinton and Edwards and their respective mobile marketing activities. Turns out I was wrong about a couple facts, but finding that out has now opened the door to some new questions and concerns.
Here’s where we currently stand: Continue reading
wordSmith | Writing / Content Marketing 