Well, we are all about innovation in marketing. And hats off to these folks, who are breaking serious new ground on the biz dev front.

Apple and friends hit with C&D for “actively avoiding” use of DRM tech
Posted May 11th 2007 4:22PM by Paul Miller

Here’s a new one on us. Instead of suing companies for infringing on its patents, like all the cool kids are doing, Media Rights Technologies has sent cease and desist letters to Apple, Microsoft, RealNetworks and Adobe for “actively avoiding” the use of its technology. Continue reading →