Komen hires the wrong PR firm, missing the boat once again (and a quibble with PR Daily’s coverage of the story)

The Susan G. Komen Foundation has hired a big-hitter PR firm. And not just any PR firm, either.

Now, Komen is assessing the damage, and it’s using a consulting firm founded by two former Democratic strategists. Penn Schoen Berland (PSB), the firm Komen hired to help determine how badly the crisis hurt its reputation, is founded by former Democratic strategists Mark Penn and Doug Schoen.

The goal here seems obvious. Komen’s recent bout of ballistic podiatry cost it massive amounts of support among people who believe that women’s health shouldn’t be held captive to a partisan agenda. The foundation has accurately understood that this means it needs people from the center and points left in order to thrive. Or, at this point, survive. So they go out and hire … Mark Penn.

Wait, what? Continue reading

Clinton campaign surges into the early 2000s

Black Dog’ reader (and former student extraordinaire) Jeffrey Folck sends this item along:

I thought you might enjoy this… especially the first line about how Clinton is leading the way in innovative use of the media…

[sigh]

And still, her utilization of mobile is a joke. Mailing a DVD out is fine, but it’s hardly revolutionary. It’s called direct media marketing (like direct mail, only you send CD-ROMs or DVDs) and it’s been around for several years now. Continue reading

Campaign mobile update: from bad to worse to what the heck?

A couple days ago I had some comments on Obama, Clinton and Edwards and their respective mobile marketing activities. Turns out I was wrong about a couple facts, but finding that out has now opened the door to some new questions and concerns.

Here’s where we currently stand: Continue reading

Obama campaign launches mobile, screws it up

I yarped for months that political campaigns weren’t launching mobile. There’s this massive youth generation that’s setting records for political and community activity, the mobile phone is one of their favorite things in the world, and all these politicians and their high-priced communications groups were doing … nada. I’ve talked to some of them, too.

  • “We’re working on it.”
  • “Yeah, thanks, I’ll pass your name on.”
  • “Sounds great – here’s a list of 30 people you might try.”
  • “Ummm, I have no idea who would be in charge of that.”

Well, finally this week the Obama campaign launched a mobile marketing campaign. Continue reading

Progressive capitalism: Tocqueville, RJ Reynolds, and taking back our American birthright

This is a song Charles Manson stole from the Beatles. We’re stealing it back. – Bono

Business ethics have been much on my mind of late. Gavin (Whythawk) has pounded Scholars & Rogues (a politics and culture blog I contribute to) with a steady stream of posts that come from some really different angles. The S&R crew is largely American and progressive, but he’s African and Libertarian. Unlike many Libs I know, though, he’s not a creature of pure theory – he gets his hands dirty trying to drive investment at the bottom of the food chain in a place where the bottom is about as low as it gets on Spaceship Earth.

The result, for me at least, is that I find myself thinking about how years of fat cat scandal and abuse here in America has worked to make “capitalism” a dirty word among folks to left of center. Continue reading