Upon reflection: was I too hard on The Blog Council?

Last week I joined a legion of business bloggers in poleaxing the shizizzle out of a self-satisfied new project called The Blog Council. Josh Catone of Read/WriteWeb stomped them. Dave Taylor, who’s probably forgotten more about blogging than the entire council put together knows, took them to school. Robert Scoble – another guy who knows a thing or two about blogging – explains why he’s skeptical. Jordan McCollum goes door-to-door on some of the group’s players. Mike Moran prays that it’s all just a big mistake. And so on.

Then Jake McKee comes along and explains that all us “experts” don’t get it. In fact, our failure to get it proves that the Blog Council is right in doing things behind closed doors. Continue reading

A great new how-not-to resource for business bloggers

When a new innovation comes along, corporations typically follow a predictable arc. First there’s the “Ignore It” phase. Then, once it becomes clear that it’s actually important, they dive into the “Getting It All Wrong” phase. The first step in Getting It All Wrong is “pretend that the new thing works like all the old things.”

Eventually they get past these early “ballistic podiatry*” activities and begin to figure things out, although there’s often a step, which falls late in Getting It All Wrong, called “Hire a Consultant Who Was Successful at Other Things But Barely Knows More Than You Do About The New One.” Sometimes these outside hitters have read a book, but mainly they rely on the tendency of executives to overgeneralize about prior successes.

Which brings us to The Blog Council, Continue reading