A Google search for [content marketing playbook] returns around 720,000 results. Many of them have great insights, but the ones that rank well seem to have one thing in common: most say pretty much the same few things over and over.

The wordSmith playbook, though, goes well beyond the basics. Drawing on deep experience with content marketing in several industries, this research and analysis covers:

• Why Content Marketing? An important discussion of how content changes our conceptions of “the funnel”
• Content Marketing: A Brief History: Content Marketing has been around since the 19th century, believe it or not, and some landmark success stories are probably things we never thought of as marketing of any sort
• Industry Content Marketing Leaders (tailored by client sector): Who are the best content marketers in your industry and what sets them apart?
• The Benefits of Content Marketing: Case studies take a deeper look at companies like John Deere, Michelin,  LEGO and many more, focusing on the specific results achievable through smart, customized campaigns that address the concerns of the target audience
• Content Marketing Best Practices: Finally, how exactly are the results realized, with an emphasis not just on what to write about, but also critically important (but rarely discussed) topics like organizational structure

For a one-on-one discussion, drop us a line.