Category Archives: YouTube

Electrolux Innovision Hub – interesting concept at work

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A quick-hitter here. I’ve done a little work on Electrolux’s behalf (this is actually me voicing this video) and I really like the philosophy behind their approach. I’m expecting more good work from them on the social media front in the future – so keep your eyes on them.

Clinton campaign surges into the early 2000s

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Black Dog’ reader (and former student extraordinaire) Jeffrey Folck sends this item along:

I thought you might enjoy this… especially the first line about how Clinton is leading the way in innovative use of the media…

[sigh]

And still, her utilization of mobile is a joke. Mailing a DVD out is fine, but it’s hardly revolutionary. It’s called direct media marketing (like direct mail, only you send CD-ROMs or DVDs) and it’s been around for several years now. Continue reading →