Today’s LA Times asks a good question: Is Mark Zuckerberg in over his hoodie as Facebook CEO?
Business writers Walter Hamilton and Jessica Guynn dig into an issue that I suspect some of us have seen before, and it’s remarkable that the clamor over Zuck specifically hasn’t been louder for some time.
Should Mark Zuckerberg, the social media visionary but neophyte corporate manager, step aside as CEO to let a more seasoned executive run the multibillion-dollar company? Continue reading
It’s an interesting time to be Facebook. You know, as in the old Chinese curse “may you live in interesting times.”
They’ve been the target of freedom and privacy advocates for some time. All the way back in 2008 I was talking about the company’s anti-privacy tendencies and arguing that things were only going to get worse for the citizenry. More recently, I called them the most congenitally dishonest company in America, and I’m waiting for evidence that proves me wrong.
But these days, us privacy ankle-biters are the least of Mr. Zuckerberg’s concerns. Continue reading
The Susan G. Komen Foundation has hired a big-hitter PR firm. And not just any PR firm, either.
Now, Komen is assessing the damage, and it’s using a consulting firm founded by two former Democratic strategists. Penn Schoen Berland (PSB), the firm Komen hired to help determine how badly the crisis hurt its reputation, is founded by former Democratic strategists Mark Penn and Doug Schoen.
The goal here seems obvious. Komen’s recent bout of ballistic podiatry cost it massive amounts of support among people who believe that women’s health shouldn’t be held captive to a partisan agenda. The foundation has accurately understood that this means it needs people from the center and points left in order to thrive. Or, at this point, survive. So they go out and hire … Mark Penn.
Wait, what? Continue reading
If you know anything at all about the agency world, this new report tells you a whole lot of what you already know.
‘Agencies Don’t Get It,’ Survey Says
Feb 28, 2008Clients are placing more emphasis on mastering social media but find their agencies ill equipped to help them succeed in that space, according to a new survey.
TNS Media Intelligence/Cymfony polled more than 60 marketers in North America, France and the U.K. to gauge how they are faring navigating the world of social media. It asked them for feedback on their agencies’ abilities to help. TNS found, in its words, “Agencies don’t get it.”
What’s the problem? Continue reading
Have you ever noticed how social networks don’t do a very good job of representing how our personal networks actually function? Sure, places like Facebook and MySpace and LinkedIn have their utility, but their flatness is a problem.
Think about your Facebook, for instance. If it’s like mine, you have friends there who run the gamut from “real life best friend” to “people I know” to “guy I couldn’t pick out of a lineup if my life depended on it.” You may have relatives, friends from school, co-workers and “assorted others.” And they’re all absolutely equal.
Our LinkedIn networks can be even less attuned to how our lives works. Continue reading
wordSmith | Writing / Content Marketing 