I work in the world of marketing and corporate communications, and my track record of business-related posts probably demonstrates how seriously I take ethical concerns. For instance, not long ago I made clear that I think understanding the truth of a bad news story aimed at a client comes before worrying about how to respond. Back in November, I took a hard look at the eroding credibility of public relations as a profession and suggested that maybe the behavior of PR practitioners had a lot to do with our slide into lawyer, hooker and used car salesman territory. At various points along the way I’ve ventured opinions on everything and everybody from Toyota to Tiger Woods (to Augusta National), BP to LBJ, Target to Dillard’s, and Rupert Murdoch to the Denver Post, which used to be a newspaper.
Sometimes I comment on what strike me as merely bad strategies. Continue reading

