MediaPost reports this morning on an interesting new survey from TNS, which says that “sixty percent of shoppers across the globe believe that they will be able to pay for purchases using just their fingerprint by 2015, rated top by 25% of shoppers.” Never mind the chill that should send down the spine of anyone who values their privacy – we’ll deal with that another day. For the moment let’s have a look at what people expect from The Future®.
If you’ve snooped around the site, you probably know that mobility is coming along a lot more slowly than I feel like it should. For every business out there doing a good job ramping up mobile marketing there’s probably a few thousand doing nothing. Why is a little hard for me to fathom – mobile is a preferred medium for Millennial-aged consumers, who control more disposable income than any generation in history. Why you’d refuse to communicate with these customers on their own terms is beyond me.
Well, maybe not. Mobile is comparatively new for most corporate decision-makers, most of who fail to understand the real extent of its capabilities. Sure, new technologies and practices often take longer to get traction in the marketplace than we’d expect – I remember the result of a poll from about 1996 or so that said less than half the US population had even heard of the Internet, and at that point in time the Net was being dramatically underused, as well.
Recently, though, I’ve noticed a phenomenon that concerns me Continue reading
Today’s Online Spin column by Joe Marchese addresses a topic that’s been front and center around here lately. To wit, what exactly is “social media”? It’s a term that’s being tossed around pretty enthusiastically these days, but as is so often the case with particularly fresh and buzzy marketing jargon, not everybody is 100% sure what it means. Hey, I didn’t quite know what people meant when I first heard it, either, so don’t feel bad if you’re a little fuzzy on the details.
However, it occurred to me that this terrain is actually more familiar than we might realize. Way back in the Dark Ages (1993) the catchphrase was “interactivity.” Everybody used it, but it became quickly apparent that no two people were using it in quite the same way. Continue reading
wordSmith | Writing / Content Marketing 