I yarped for months that political campaigns weren’t launching mobile. There’s this massive youth generation that’s setting records for political and community activity, the mobile phone is one of their favorite things in the world, and all these politicians and their high-priced communications groups were doing … nada. I’ve talked to some of them, too.
- “We’re working on it.”
- “Yeah, thanks, I’ll pass your name on.”
- “Sounds great – here’s a list of 30 people you might try.”
- “Ummm, I have no idea who would be in charge of that.”
Well, finally this week the Obama campaign launched a mobile marketing campaign. Continue reading