Whether working as an in-house manager or serving a wide range of industry leaders as agency or external marketing counsel, I’ve help companies post outstanding results by seeing innovative, novel angles to solving problems. A few examples illustrate the point.
Direct Marketing Campaign: A financial services company needed to drive fresh leads. Unfortunately, its clients were in a depression, the data was a trainwreck and there was very little budget. We responded by driving results that were five times industry standards.
Online PR: Every day, thousands of unhappy customers were getting together to slam this telecom’s products, customer service and brand reputation. Something amazing happened when we engaged them.
Online Guerrilla PR: It was 1999 and our customers had turned to online discussion forums to vent their anger at perceived service deficits. How did you engage these potentially volatile environments without igniting a firestorm?
Brand Audit: This top three telecom provider made a broad, compelling brand promise. But the company was failing deliver at every customer touchpoint. We found out why.
Strategy, Training/e-Learning: Tightening budgets, expanding missions – how could we help this high-end auto manufacturer leverage a nationwide network of retailers to help solve this problem?
Diversity & Inclusion Training (developed in partnership with Gronstedt Group): Just because your company understands Diversity 101 – Thou Shalt Not – doesn’t mean it isn’t excluding important contributions from some of its best people.
- Microsoft:
- Kimberly Clark
wordSmith | Writing / Content Marketing 