Author Archives: winterSmith

Verizon Wireless gets it right!

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And now, for a happy story. I bitch so much about how people get it wrong that it’s always great when a company gets it right.

My mobile contract was up and I was looking to upgrade my service and my handset. I work with social media and mobile and the phone I’ve been carrying around is almost embarrassing to pull out around colleagues. It’s kind of like working for Volvo and driving up in a KIA. But more than image, I needed to be fast-forwarding my capabilities – I need to be able to show clients and prospectives what I’m talking about and I need to be able to function better away from the laptop. Continue reading →

New report notices that Boomers are retiring; offers band-aid for sucking chest wound…

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Lately I’ve been talking a lot about the looming macro-succession crisis, and it’s felt like I’m the only one who sees the issue coming. This morning, though, a MediaPost item addressing a piece of the issue came across the desk, and while it’s only partially aware of the whole problem and the solution it points to is a half-measure at best, it’s at least nice to see a little validation on the subject.

Thursday July 12, 2007
Retiring Boomers Important in Hand-off to Younger Employees

A recent survey of 28,000 employers in 25 countries, by Manpower, revealed that only 21 percent have implemented retention strategies to keep their senior employees participating in the workforce. Continue reading →

Sprint fires 1,000 customers: let the games begin…

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If you’ve ever been involved in a business of any kind, you’ve probably had occasion to wonder if some customers are more trouble than they’re worth. Whether too high-maintenance, too low-value, or a bit of both, there have probably been times where you thought you’d probably be better off without them. In my case, there have been a couple occasions where I did some informal cost-benefit analysis and walked away from a customer. You hate turning down money, but sometimes it makes sense.

Of course, I’m not a big-time consumer retail and services company, either. If I were, I’d think long and hard about taking the drastic step that Sprint has taken. Continue reading →

How the macro-succession crisis is going to hit the entrepreneurial sector

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I’ve written recently about some generational issues facing companies – most notably the “macro-succession crisis” that I suspect very few corporations have even thought about in meaningful detail. In that post I examine how the coming Baby Boomer retirement explosion is going to engender all kinds of crisis, especially in larger legacy corporations that are so top-heavy with Boomer leaders that their Gen X successors are ill-prepared for the transition that must begin taking place in the next five years.

But if you’re a different kind of company – say an entrepreneurial outfit started and run by front-edge Xers (people now in their early to mid-40s) – you’re in good shape, right? You aren’t facing a retirement wave. You aren’t facing the need for a painful adjustment from Boomer-style leadership to the far different style of Xer execs. And this means there’s going to be no leadership vacuum at the top sucking everybody higher in the organization and creating trainwrecks at the Xer-to-Millennial lower management level, either. Life is good.

Except that you’re wrong – the macro-succession crisis is coming for you, too. Continue reading →

Happy 4th – and a note on opportunity

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This isn’t exactly the most active business day of the year, but on the off chance that somebody is surfing by let me wish you a happy 4th.

In celebrating the nation’s independence we’re also celebrating an idea – the freedom to pursue opportunity, to shape and control our own destinies.

Of course, despite our best intentions opportunity isn’t always as equal as we’d like. Given my own history, I’m a big fan of those who work hard to make something of themselves even when the odds are not in their favor, and I’m also a huge fan of those who use their influence and position to create opportunity for those further down the socio-economic ladder.

Here’s hoping that in the coming year we can find ways, all of us, to create more meaningful opportunities for prosperity and happiness.

Have a good one. And now I have a cookout to attend to….

Campaign mobile: it’s 1996 all over again

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Every time a new medium catches our attention we have to endure this awkward period where people who have decision-making and spending authority but no understanding of the medium at all treat it like it’s the old media they’re used to. Old assumptions, old practices … failure. It’s like in 1996 when ad agencies discovered the Internet. “I know, let’s digitize our print ads and use those!” Remember how much fun that was on a 9600 baud modem?

Now it’s 1996 for mobility, and nobody is not getting it quite as dramatically as the political sector. Continue reading →

Campaign mobile update: from bad to worse to what the heck?

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A couple days ago I had some comments on Obama, Clinton and Edwards and their respective mobile marketing activities. Turns out I was wrong about a couple facts, but finding that out has now opened the door to some new questions and concerns.

Here’s where we currently stand: Continue reading →

Obama campaign launches mobile, screws it up

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I yarped for months that political campaigns weren’t launching mobile. There’s this massive youth generation that’s setting records for political and community activity, the mobile phone is one of their favorite things in the world, and all these politicians and their high-priced communications groups were doing … nada. I’ve talked to some of them, too.

  • “We’re working on it.”
  • “Yeah, thanks, I’ll pass your name on.”
  • “Sounds great – here’s a list of 30 people you might try.”
  • “Ummm, I have no idea who would be in charge of that.”

Well, finally this week the Obama campaign launched a mobile marketing campaign. Continue reading →

Where does mobile fit in the social media discussion?

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If you’ve snooped around the site, you probably know that mobility is coming along a lot more slowly than I feel like it should. For every business out there doing a good job ramping up mobile marketing there’s probably a few thousand doing nothing. Why is a little hard for me to fathom – mobile is a preferred medium for Millennial-aged consumers, who control more disposable income than any generation in history. Why you’d refuse to communicate with these customers on their own terms is beyond me.

Well, maybe not. Mobile is comparatively new for most corporate decision-makers, most of who fail to understand the real extent of its capabilities. Sure, new technologies and practices often take longer to get traction in the marketplace than we’d expect – I remember the result of a poll from about 1996 or so that said less than half the US population had even heard of the Internet, and at that point in time the Net was being dramatically underused, as well.

Recently, though, I’ve noticed a phenomenon that concerns me Continue reading →