More great insight from John Cavanaugh at The Tap Tap Tap:

I hate limbo. And that’s what I’m seeing a lot of in marketing right now. Don’t accept it. Maybe some of us have gotten past the “Rage against the dying of the light” phase. But now the light is frustratingly flickering and just not coming on. Give it some more juice! Marketing and communications is a powerful force for business change. Use it!

Read all about it. Pass it on. Then act on it.